David Jones To Sell TiVo Boxes
From www.channelnews.com.au

By Mendelson Tiu | Wednesday | 05/11/2008
Hybrid Television Services has announced an exclusive department store partnership with David Jones for the TiVo media device across Australia.

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Hybrid Television Services' CEO, Robbee Minicola said: "With the TiVo media device retailed through David Jones we have reached a significant milestone in the lead up to Christmas. David Jones customers value the convenience of a one shop solution for all their Christmas purchases and now TiVo can be on their gift list. Between the purchase convenience for consumers, the David Jones premium brand and our unique product positioning as a media device, not a PVR, we are well on track to deliver our national footprint."

David Jones's General Manager - Home Entertainment & Home Furnishing, Gary Neville said, "TiVo has achieved outstanding brand awareness in Australia in such a short time. The product's unique offering and additional capabilities as a media device ensures it is well placed with our other premium home entertainment products. Our product range is selected in accordance with what is most salient to our customers. The comprehensive list of features and future benefits with the TiVo media device makes it a good fit for our customers."

Availability and Pricing

The TiVo media device will be available in David Jones stores nationally from November 10 with an RRP of $699.