No, Sky would love just such a device to be in everyones homes, they could then sell targeted ads to advertisers based on your profile.Quote:
Originally Posted by zollymonsta
And the ads would be downloaded to your box while you sleep over the Sat link.
Don't think that skipping the ads will stop the ads - Sky will simply insert the ads as screensavers when the device is in pause mode or during "idle time" between programs, behind menus etc and while fast forwarding through those ads in the programs, you could be forced to see other ads overlaid over the stuff you're skipping.
For Sky these would be valuable marketing tools.
However, whether the consumer will put up with these sorts of tricks is another matter.
Sky have said that they may leave the high end DVR market to those "early adopters" meanwhile coming out with a basic model.