Quote:
Prime's listings are not available on TiVo's EPG (electronic programming guide) as at this time TiVo does not measure ratings data. This information is important for a free-to-air broadcaster as we need these ratings to put a value on PRIME's TV commercials.
We expect that this feature could be available in 2012 when we will review this decision at that time.
This seems to me to be an invalid response, since I don't see how Prime would get ratings data if I use a standard Freeview decoder or a TiVo. It makes no difference as they still have no way to tell what I'm watching. Secondly, this did not seem to be an issue to TVNZ and they also broadcast commercials.