Personally this news does not surprise me on several levels:
1: You never ever buy new technology as soon as it is released. Sooner rather than later the price drops. There is not one thing I can think of in consumer electronics that does not get drastically cheaper over time.
2. Seven said recently they want to push the sales to 25,000 units by December which at the time stood at 12,000. For a unit to double it's sales in a third of it's previous figures is going to require some sort of price reduction and/or heavy sales pitch. We have recently seen the inundation of adverts with Peter Blasina (The Gadget Guy) spuiking the TiVo.
3. And of course Christmas is just around the corner. It's always the perfect time to bolster sales of anything as ideal gifts if the price is right.
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